How do you go about engagement on LinkedIn? I’m sure that although you know it’s important, you do not give it all the importance that you should. We tell you some keys to get more engagement on LinkedIn.
To improve in whatever it is, you have to start by knowing it from A to Z. This is a basic one. You do not have to be a guru. Of course, you can always hire a Professional White Label Web Design Agency.
LinkedIn is one of the most important networks in terms of personal branding. Therefore, you should not leave it aside in your Content Plan.
The secret to a good strategy on LinkedIn is not Aeronautical Engineering, so take good note of these keys.
4 things we should do on LinkedIn (brands and professionals)
It is a topic and we always repeat ourselves, but we must keep saying it: try and measure. And do it again. Try different tones, different lengths of content, different formats. Measure what works and stretch it and what does not, rethink and re-launch.
We will never tire of saying that you never trust your assumptions.
The only way to know if something works or not is by throwing it.
2. Pay to get (really) to your audience
If you want to reach a specific audience, you have no choice but to invest. Nothing comes to the market by itself. If you have this clear, take advantage of the segmentation capabilities offered by LinkedIn (for example to be able to segment by position).
3. Experiment with the publication volume
How much do you publish? How do you know it’s a good frequency? We tend to think: “we do not want to become spam” but what we do not realize is that this belief makes us publish much less than what our audience would think of as spam.
We have to find the ideal volume and for that we can only test and measure. Please, stop looking for content about frequencies and content schedules: your audience is unique, it is yours, and what works for others does not have to work for you. Pursue to have your own conclusions.
4. Less stock and more authenticity
Leave aside all that easy material and “plantillista” that we find in any web archive images. Try to find your own personality both with the copy (tone and style) and with the images or videos. The brand is consolidated by the repetition of concepts, do not change your identity every time you publish something, it will be more difficult to be reminded.
We have it clear: we stretch the identity to the maximum, trying to generate a lot of memories with a very selected color palette, typography, brand universe beyond the logo, etc.